Arjun Rakesh

Arjun Rakesh

Generalist with a thing for GTM strategies. Growth guy @ Toplyne | IIT Madras | ex- Farmiso @ Meesho, PepsiCo
Nov
30
Want zoom superpowers? Mmhmm. Mmhmm? Mmhmm!

Want zoom superpowers? Mmhmm. Mmhmm? Mmhmm!

The product, growth, and company strategies that mmhmm employed to reimagine video and distributed work!
7 min read
Nov
23
Netlify: heading the headless revolution

Netlify: heading the headless revolution

The growth and demand gen strategies that fuelled Netlify to 2M+ users and a $2B valuation!
6 min read
Nov
09
Algolia: Your search ends here

Algolia: Your search ends here

The Go-to-market strategies that scaled Algolia to $100M+ in ARR!
8 min read
Nov
02
Clearbit: The rocket fuel 'enriching' PLG sales 🚀

Clearbit: The rocket fuel 'enriching' PLG sales 🚀

The growth marketing and data-driven GTM that powers an API used by 1,500+ businesses
7 min read
Oct
26
Retool: Saving developers from internal tools since 2017 😇

Retool: Saving developers from internal tools since 2017 😇

In a world desperately in the need of developers, why would you waste their time on internal tools?
7 min read
Oct
19
Notion: the all-in-one productivity tool

Notion: the all-in-one productivity tool

Breaking down the GTM strategy that packaged and sold the infinite possibilities of Notion's 'Lego blocks' to 20M+ users 🤯 and raised the PLG giant to decacorn-ship 💰
7 min read
Oct
12
An ode to Substack

An ode to Substack

A deep dive on how Substack is reimagining content distribution - giving back power to the creator!
8 min read
Oct
05
Heir to the tables: The Airtable story

Heir to the tables: The Airtable story

The growth engine powering Airtable's claim to the spreadsheet throne
7 min read
Sep
28
Loom: Weaving 14M users together with video

Loom: Weaving 14M users together with video

A breakdown of the land and expand GTM strategy Loom used in its journey to a $1.5B+ valuation!
6 min read
Sep
21
How Superhuman monetized time! The world's rarest resource

How Superhuman monetized time! The world's rarest resource

A deep dive into the three-pronged strategy that raised Superhuman to product-market fit!
6 min read